As the entrepreneur, CEO, or founder, it’s your job to design what the future of your company looks like. To make it crystal clear, so your team, shareholders, and clients can get on board to help you turn that vision into a reality.
You know that…
It’s a powerful tool to attract top talent, align your current team, stay focused, and keep yourself motivated… even in the most challenging circumstances.
Imagine you step into a time machine and arrive at December 31st, three years into the future.
What does your company need to look, feel, and act like 3 years out to be a place you and everyone else wants to visit?
Would you be excited to visit your future if…
Then the Vivid Vision is the most important document your company is missing.
And it can help you achieve all that (and often even more) in 3 years or less.
When you and your team can clearly see, feel, and experience your vision, everyone and everything will begin to move in that direction.
There’s a saying that goes, “There are entrepreneurs that
have been in business 10 years… and others that have
repeated the same year 10 times.”
That’s exactly where CEO Brian Scudamore and COO Cameron Herold found themselves with 1-800-GOT-JUNK? years ago.
It was 1997, and their revenue had stalled at $1M for eight years.
They didn’t know what to do.
Until they learned about a visualization technique that Olympic athletes use where they visualize themselves winning the gold medal ahead of time.
They thought, “If Olympic athletes do this, why don’t we?”
So they sat down and created what is now called a Vivid Vision.
A Vivid Vision is a document that paints a vivid picture of what your company looks like and feels like 3 years into the future, as if it’s already happened.
In just a few years after they created their Vivid Vision, 1-800-GOT-JUNK? went on to…
Turn into a $100M multinational company…
Appear on Oprah…
Be featured in The Harvard Business Review…
And be listed as the #2 workplace culture in Canada.
“Whether you’re starting your Vivid Vision from scratch or you’ve taken a crack at it on your own… I highly recommend you hire Conscious Copy & Co. to help you take it across the finish line. They have helped me do 4 different Vivid Visions… and every time I’m impressed with their ability to make the Vivid Vision pop off the page and really stand out. I send all of my clients to them because they are the best and really know how to work with the CEO/entrepreneur.”
“[Jennifer Hudye] has this really cool process of bringing your vision to life. In your head you might be clear about your vision, yet there always seems to be this disconnect when talking to your team about it. One of the hard things with team members and getting people on board is that a lot of the times they don’t understand where they fit into that. That’s the mistake I was making, because it was never in writing. I called Jennifer and her team and spent 2 or 3 hours, literally got to hop on the phone and they asked me a series of questions and then they turned it into this [Vivid Vision]. I love saving time. You absolutely have to get your Vivid Vision done.”
“Conscious Copy did a great job of capturing what my vision is for my company and making it more vivid than I could imagine it myself. The copy was well written and the graphics and layout were very professional. I would recommend them to any business owner who is
contemplating doing a Vivid Vision.”
“They are experts in what they do. Instead of asking “How do I create my Vivid Vision?” ask “Who can I hire to help me create my Vivid Vision?” The Conscious Copy team made the process so simple and are exceptional to work with. We couldn’t say enough great things about them!”
“I’d heard about the Vivid Vision and I kept putting it off because I was busy being in the business. I wish I had done it a long time ago. I’d recommend to every entrepreneur that they do it sooner rather than later to put them on the right path. After just a few phone calls the Conscious Copy team took the vision in my head, put it on paper, and made it super clear and fun. Everything about the process was absolutely spectacular.”
“Conscious Copy was able to download my vision from my mind so I can share with my team and clients! Now, they all can see it, and know where we are going! The whole process was painless from any aspect and amazing in the end!”
Go ahead and book a call and we can show you the inside
of different examples we’ve created over the years!
The entrepreneur / business owner should be the only one writing the vision. The team will help to figure out how to put the plan together to get to that end-goal, future vision.
If you have too many people creating the Vivid Vision, it gets confusing and the entrepreneur’s / business owner’s vision can get lost.
However, you should definitely get a copywriter to help make the words really pop off the page to make it clear, powerful, and exciting.
Nobody can implement your vision like you can. If your competitors are so focused on your vision, then they’re going to get distracted from their own business.
Don’t worry about your competitors looking at your Vivid Vision. Elon Musk talks about his vision for Tesla all the time… nobody can touch his vision because it’s his.
Your first step should be going to a space outside of your office, preferably in nature or somewhere that’s very visually appealing. This will help your creativity and innovation to be released.
Make bulleted notes of what you can envision each different area of your company looking like three years from now… as if it is today.
From there, hire a copywriter to help you turn your bullets into clear, concise, powerful words that POP off the page.
Plan a meeting to get together with your team. Make sure that you print off a copy for every single person. Read it out loud.
Get each one of your team members to circle the parts that get them really excited. If some of your team members don’t circle anything, or they don’t believe in it, let them know that now is the time to quit.
Your Vivid Vision needs to be polarizing. You need to make sure that you’re bringing the right people on in order to execute your vision.
You should be reading it at least once a quarter with your team, shareholders, and clients.
As for yourself, you should be reviewing it at least once a month. A powerful way to implement this is to create an audio recording of it, and then listen to it at least once a week to constantly remind yourself of what you’re working towards.