The other morning I went to a coffee shop near my neighborhood before heading to my office.
There was a young guy behind the counter of the coffee shop, his name was Clayton.
“What do you do?” He asked after taking my order.
I responded, “I’m an entrepreneur. I help people with their marketing.”
“That’s cool! I’m going to college for marketing right now with a minor in professional sales, but I’m not sure that I want to continue with it.”
“Oh yeah? Why not?” I asked.
“I have a few friends that are in sales and they hate it.
They hate being pushy and I don’t think I’d like that either,”
Clayton said while handing me my green tea.
“Can I share something with you, Clayton?” I asked again.
“Marketing is just storytelling. With the proper marketing, you should never have to worry about having a ‘cold sales call.’ Marketing is the oxygen of your business. (Learned this from my mentor Joe Polish)
A sale is simply influence. When done ethically, sales should never feel pushy. Learning how to sell ethically is one of the most important skills you will ever learn in business. A business can only survive and thrive with sales.”
“Hmm…I’ve never heard it like that before. Doesn’t sound so bad!” He responded.
I know Clayton’s not the only person with the perception that selling is slimy and pushy.
But selling is a wonderful thing.
For example…marketing brought me to that coffee shop and it made it seamless for Clayton to SELL me my green tea.
That’s the power of marketing.
Marketing = storytelling
Sales = influence
Have you ever had a pushy salesperson experience? How did it make you feel? Post it in the comments below!