Your Business Will FAIL Without This…

The other morning I went to a coffee shop near my neighborhood before heading to my office.

There was a young guy behind the counter of the coffee shop, his name was Clayton.

“What do you do?” He asked after taking my order.

I responded, “I’m an entrepreneur. I help people with their marketing.”

“That’s cool! I’m going to college for marketing right now with a minor in professional sales, but I’m not sure that I want to continue with it.”

“Oh yeah? Why not?” I asked.

“I have a few friends that are in sales and they hate it.

They hate being pushy and I don’t think I’d like that either,”

Clayton said while handing me my green tea.

“Can I share something with you, Clayton?” I asked again.

“Sure miss!”

Marketing is just storytelling. With the proper marketing, you should never have to worry about having a ‘cold sales call.’ Marketing is the oxygen of your business. (Learned this from my mentor Joe Polish)

A sale is simply influence. When done ethically, sales should never feel pushy. Learning how to sell ethically is one of the most important skills you will ever learn in business. A business can only survive and thrive with sales.”

“Hmm…I’ve never heard it like that before. Doesn’t sound so bad!” He responded.

I know Clayton’s not the only person with the perception that selling is slimy and pushy.

But selling is a wonderful thing.

For example…marketing brought me to that coffee shop and it made it seamless for Clayton to SELL me my green tea.

That’s the power of marketing.

Remember…

Marketing = storytelling

Sales = influence

Have you ever had a pushy salesperson experience? How did it make you feel? Post it in the comments below!

 

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