The other day, I was telling you about a totally unsexy topic.
Now, before you go rolling your eyes and thinking, “Not again…”
I wanna remind you that research can be absolute GOLD when it comes to writing your sales copy.
More specifically, I want you to realize how uber important it is to do the proper research on your ideal client or customer.
Because when you know your customers hopes, fears, dreams, desires, motivations, and so forth…
It will become so much easier to build rapport with them. It will become easier to really speak to them on a deeper level.
It will become easier to write virtually all of your copy.
And, it will become easier to close the sale.
Your ability to build rapport and connections with people can be one of the most valuable skills you’ll ever have.
The ultimate asset and investment.
Treat it like your favorite muscle group – develop it, exercise it, let it GROW – and you’ll see more rewarding results in not just your personal AND professional life…
You’ll also see more rewarding results when it comes to quality and quantity of response you get from your copy.
Please don’t shortcut this step.
Become a student of people and psychology.
Most importantly… do your homework, and make sure to do thorough research on your ideal clients and customers before you write a single word of copy.