I decided to take my email list on dates (metaphorically speaking of course). Get to know em’, give amazing and valuable content, tell them stories, and ask them questions.
Then…when the time was right, or I got an obvious signal, I’d send out a great offer and they’d buy from me.
This propelled me to study from the greats in direct marketing and begin to learn about “nurture campaigns”, that is, funnels that build a relationship with my subscribers so that I build influence and rapport with them.
From there, I implemented autoresponder campaigns into my business. Autoresponders allow me to build relationships and make sales on autopilot via email so I can scale my business and free up time.
When I finally launched my first BETA program 10% of my entire list purchased and I sold all my spots in less than 48 hours.
Not to mention, I created massive engagement with my list. I received incredible responses and feedback, which also helped me make ongoing business decisions. They essentially knew they were part of my community. As a result, they took action when I invited them to.
Here are a couple messages out of thousands I received…