Over the years, I’ve been lucky enough to meet A LOT of incredible, purpose-driven people.
And as a young entrepreneur, I love getting to know these visionaries and listening to their stories.
You know, the kind of people who really want to:
Help kids get an early start with personal development, or…
Help millennials figure out their finances and get a handle on their money, or…
Help couples who with deal with conflict, trust, and intimacy issues.
Here’s the thing: MANY of these entrepreneurs have trouble getting their message heard, absorbed, and acted on…
And when you dig deep into it, it really boils down to one KEY thing they’re missing:
They’re not entering the conversation going on in their prospect’s mind.
They’re not asking themselves WHY their prospects care about their product…
They’re not asking themselves WHY these people are motivated to listen…
And they’re NOT thinking about the most important thing that’s on their prospect’s mind RIGHT NOW.
As the entrepreneur, it’s easy to look at your product and see the benefits and why your prospects SHOULD care… but here’s the thing…
Sometimes, they’re not there yet.
They haven’t gotten to the point where they can clearly see that what you have to offer will change their lives for the better.
And when you simply TELL them why it should matter to them, you may as well be talking to a brick wall.
Here’s what you need to do instead:
Gain. Their. Trust.
When you build trust and rapport with your ideal clients, you can better enter the conversation in their head… which means you can meet them where they’re at RIGHT NOW, in this moment.
And when they place their trust in you, you can now SHOW them the way, rather than telling them what’s best for them.
Then, you can start delivering them what they want (or think they need) so that you can get them up to speed and ready for your services.
So next time you’re working on a pitch or sales page, just ask yourself this:
“WHY should these people care about what I have to share with them RIGHT NOW?”
Then, communicate that clearly so they see that YOU are the person they should trust and listen to 🙂